Understanding user behavior is key to creating intuitive, successful digital products.
What Is User Behavior Analysis?
It involves studying how users interact with your product—what they click, where they scroll, how long they stay, and when they leave.
Key Tools to Analyze Behavior
- Google Analytics – Page views, bounce rates, conversion paths
- Hotjar / Microsoft Clarity – Heatmaps, session recordings, rage clicks
- Mixpanel / Amplitude – Event-based tracking, funnels, retention analysis
- Surveys & User Interviews – Qualitative insights into user intent and pain points
Metrics to Track
- Click-through rate (CTR)
- Time on page
- Scroll depth
- Conversion rate
- Drop-off points in user flow
Best Practices
- Use A/B testing to validate changes
- Combine qualitative & quantitative data
- Segment users (e.g., new vs returning)
- Optimize based on insights, not assumptions